Brand strategy workbook
Competitors, customers, messaging pillars and touchpoints.
Largo Creative Designs · Brand Design · Branding Kits
Small Business
Branding Kit
A complete identity system for a trading business — strategy, logo system, 14-section guidelines, stationery, marketing, social and a launch plan.
$197one-time · instant download
Get the Small Business kitSecure checkout. Your download link appears on the order confirmation and in your receipt email.
What you get
Editable templates, workbooks and guides. No stock images or marketplace assets — you add your own name, photos and choices.
Strategy
10
Logo system
Ten layouts including emblem and stacked lockups.
14
Brand guidelines
Fourteen sections from story and voice to signage and accessibility.
Print
Stationery set
Three cards, letterhead, invoice, quote and email signatures.
Market
Flyer / price list
One-page layout for services and prices.
Social
Business social covers
Profile, Facebook, LinkedIn company banner and highlights.
Launch
Launch checklist & tracker
Roll-out checklist and a spreadsheet of every touchpoint.
Who it's for
- Shops, salons, studios, trades and clinics
- Small teams that need everyone on-brand
- Businesses rebranding or launching properly
What it isn't
- Not a personal-name brand kit
- Not for running client projects — see Client & Agency
- No printing included
Compare the four branding kits
Four different kits for four different jobs. Scope goes up with price; each one is a separate set of files.
| Starter Branding Kit | Personal Brand Branding Kit | Small Business Branding Kit | Client & Agency Branding Kit | |
|---|---|---|---|---|
| Built for | One person or side project starting out | Coaches, consultants, creators, speakers — your name is the brand | A trading business with customers, staff and many touchpoints | Freelance designers and studios branding other businesses |
| Strategy work | Brand starter workbook | Positioning & story workbook | Strategy workbook: competitors, customers, pillars | Client proposal, discovery questionnaire, workshop agenda |
| Logo layouts | 6 | 8 name & monogram | 10 incl. emblems & lockups | 12 + client reveal deck + mood boards |
| Brand guide | Mini guide, 4 sections | Personal guide, 8 sections | Guidelines, 14 sections | White-label guidelines, 20 sections |
| Stationery | 2 business cards | 2 cards + email signatures | 3 cards, letterhead, invoice, quote, signatures | Cards, letterhead, signatures, quote, invoice |
| Social | Profile picture + 1 cover | Profile, LinkedIn, X/YouTube header, highlights | Profile, Facebook, LinkedIn company, highlights | Five profile formats for each client |
| Extras | — | Bio templates, speaker/media one-sheet | Flyer/price list, launch checklist, asset tracker | Handoff checklist, file-naming system, multi-client tracker |
| Price | $97 | $147 | $197 | $297 |
Licence
Original work by Largo Creative Designs. You get a perpetual, non-exclusive licence to use and adapt the files for personal and commercial projects, including paid client work. You may not resell, share or redistribute the files themselves, edited or unedited. No third-party stock, marketplace or Envato assets are included or required. Fonts referenced are free Google Fonts and are not bundled. Delivered as a ZIP. Editable files open in PowerPoint, Google Slides and Keynote (.pptx) and Word, Google Docs and Pages (.docx).
Get the files
A complete identity system for a trading business — strategy, logo system, 14-section guidelines, stationery, marketing, social and a launch plan.
Get the Small Business kit — $197