Largo Creative Designs · Free download

Free Brand
Starter Sheet

One page, eight decisions. Settle your promise, audience, personality, colours, fonts, logo direction, voice and first touchpoints before you design anything.

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What you get

A fillable one-page PDF — type straight into it or print it
Eight decisions every later design choice should agree with
Takes about 20 minutes

What's inside

Promise, audience and personality words
Five-colour palette with HEX boxes
Type pairing, logo direction, voice rules and touchpoints

Who it's for

New business owners, freelancers and side-project builders who want their brand decisions written down in one place.

Next step, if you want it

When you are ready to build the brand out, the Starter Branding Kit ($97) turns these decisions into logos, a mini guide and templates.

Get it free