Print pieces fail when the format is chosen before the use. A flyer handed out on a street corner has a different job from a brochure left on a counter. This lesson decides the job first and lets it choose the format.
Where will it be seen
Handed over, posted through a door, left on a table, pinned on a board. Each context sets how long someone looks and what they do next. Write the context on the print brief page.
What should happen next
Visit a website, call, keep for reference, pass it on. The action determines what must be most prominent. A piece meant to be kept can carry more; a piece glanced at needs one message.
Choose format from the answers
A single-message handout is a flyer. Reference material is a folded brochure. A wall piece is a poster. Choosing the template after answering these questions is faster than choosing first and forcing the content in.
Action Step
Complete the print brief page for your next piece with context and desired action. Choose the template based on those answers.
This course is educational content only. It reflects general practices and is not professional, legal, financial or medical advice. Results depend on your own effort and circumstances; adapt everything here to your situation and seek qualified help where a decision matters.